sibarth’s new managing director, ashley lacour

October 9th, 2012

When the Who’s Who on St. Barth wants the latest dish on where to go and what to see – Ashley Lacour is the man with the answers.  And, when first-time visitors need advice on how to navigate the island, Ashley is the man they trust.  He is part of the long tradition of in-the-know hospitality that is Sibarth, a luxury villa rental agency on St. Barth.

A St. Barth native and the son of founders Brook and Roger Lacour, Ashley has been named Managing Director of Sibarth.

In his new post, Ashley will oversee all Sibarth operations, including launching a new loyalty program for its clientele as well as creating a comprehensive island guide available to Sibarth guests that explores celebrated landmarks and uncovers every hidden gem.  These services are in addition to the already expansive customer-focused offerings, including: an experienced, resident concierge team; the only on-site, full-time airport kiosk and arrivals specialists; and 24-hour response team.

Ashley brings insider knowledge of St. Barth that can only come from those who call the island home, not a business venture.   “When our family business was established in 1975, my parents believed that villa rentals were the best way to preserve the charm and intimacy of the island, giving guests a genuine St. Barth experience and discouraging the development of large, impersonal hotels.  I am proud to be a part of something so influential and so special in preserving this culture,” says Lacour.

While imitators have attempted to capitalize on the Lacour legacy and success, Sibarth continues as the heirloom brand. With Ashley Lacour now at the helm and a team of more than two dozen employees who live on the island and know it as their home, Sibarth ensures exceptional service and a personal touch.

“The mission of Sibarth has always been to offer our guests experience the real, authentic St. Barth.  I am steadfast in my commitment to uphold our high standards of hospitality and continually exceed the expectations of our clientele,” says Ashley.

Local Favorites…

Favorite Sports:  As a young child, Ashley learned to windsurf on the turquoise waters of St. Barth and remains passionate about the sport.

Favorite Hiking Trail:  A very secluded trail to St. Barth’s natural pools accessibly lies at the west end of the beach at Grand Fond.

Favorite Job:  Ashley was once the St. Barth island postman.

Favorite Practice:  Having studied Holistic Healing, Ashley manages Sibarth from a place of balance and harmony.

Favorite Croissant:  Locals are loyal to Petite Colombe in Lorient; best to arrive in the early morning.

Ashley continues to live on St. Barth with his partner in life and business, Kristina Popova, Sibarth Marketing Director.

More on Sibarth…

The Sibarth brand stands behind the quality of more than 150 exquisite St. Barth villas – ranging from charming one-bedroom hideaways to luxurious eight-bedroom estates.  Villas are available island-wide, from the mountain tops of Lurin and Vitet to the streets above Gustavia to the beaches of St. Jean and Flamands.

 

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